Thirty Years Transforming
Healthcare. The Frameworks to Prove It.
From Wall Street to PwC to the frontlines of digital health — Chris Wasden helps healthcare organizations navigate disruption with proprietary frameworks that turn tension into competitive advantage.

Worked In
Built & Sold
Books
University
Two Ways to Work With Chris
Whether you need a keynote that shifts how your audience thinks about disruption, or hands-on strategic advisory for your organization’s toughest challenges.
Keynote Speaking
Frameworks-driven talks that give audiences actionable mental models — not motivational platitudes. Every keynote is built on 30 years of evidence from healthcare transformation.
- Healthcare & pharma conferences
- Corporate leadership retreats
- PE/VC annual meetings
- Innovation & digital transformation summits
Strategic Advisory
Proprietary framework-based engagements for healthcare organizations navigating inflection points — market entry, competitive repositioning, organizational transformation.
- Digital health & pharma companies
- Health systems & health plans
- PE/VC portfolio companies
- Life science & medtech firms
Proprietary Frameworks
Three interconnected frameworks developed over a decade of research and practice. Each is a published, peer-tested tool — not a marketing concept.
Tension Transformation Framework
Every system under stress responds in one of three ways: maladaptive (making things worse), adaptive (incremental improvement), or creative (paradigm-shifting breakthrough). Diagnosing which pattern your organization exhibits is the first step toward transformation.
Owning the Disease / FAIR-A
The healthcare value chain is shifting from selling products to owning patient outcomes. FAIR-A maps the five stages: Find patients, Assess needs, Initiate therapy, Retain engagement, and Augment outcomes. The companies that master this sequence win.
The 11 Ps & Qs
A comprehensive strategic assessment across 11 dimensions: Purpose, Point of View, Proposition, Position, Product, Process & Plan, People & Partners, Possibilities, Promotion, Profit, and Proof. Rigorous, repeatable, and built for healthcare complexity.
Healthcare Audiences. Frameworks That Stick.
Every talk gives your audience a reusable analytical tool they’ll apply long after the event.

From Drug Seller to Disease Owner: The Future of Pharma Partnerships
Why the entire pharma value chain is shifting from product sales to patient outcome ownership — and the five-stage model for getting there.
The Tension Transformation Framework: Leading Through Healthcare Disruption
When your organization faces existential disruption, there are exactly three response patterns. Recognize which one you’re in — and learn to shift from adaptive to creative.
Digital Health’s Billion-Dollar Blind Spot: Why Most Solutions Fail
After building, investing in, and advising dozens of digital health companies, here’s what separates the winners from the 90% that fail — and it’s not the technology.
The 11 Dimensions of Healthcare Strategy
Most strategic plans cover three or four dimensions and miss the rest. The 11 Ps & Qs framework provides the comprehensive assessment that prevents blind spots.
America’s Structural Superpowers: What Healthcare Can Learn from Chaos
Federalism, mobility, and free speech create a unique innovation engine. The same principles that make America messy make it the world’s most productive laboratory for healthcare transformation.
Endorsements
From the leaders who’ve experienced the frameworks firsthand.
Tension contains very practical wisdom to guide leaders to move towards, and embrace, creative tension.
Individuals and companies are starting to get that ‘the why’ is crucial, but Mitch and Chris move beyond ‘the why’ to the very important ‘how.’
Innovation is the key to long-term organizational survival. This is an important read and a great confidence builder for leaders of established companies.
A Decade of Framework Thinking
Two published books. A three-volume TTF Trilogy on the way.


COMING 2027
Ready to Work Together?
Whether you need a keynote that transforms how your audience thinks about disruption, or strategic advisory for your organization’s toughest healthcare challenges.
