Book Chris to Speak

The pharmaceutical industry is in the middle of its most fundamental value chain shift in fifty years. The companies that win won’t be the ones with the best molecules — they’ll be the ones that own the patient journey from diagnosis through long-term outcomes. Chris introduces the FAIR-A model (Find, Assess, Initiate, Retain, Augment) and shows why the future belongs to pharma-digital health partnerships that manage disease, not just prescriptions.

When healthcare organizations face existential disruption — regulatory upheaval, competitive disruption, technology shifts — they respond in one of three ways: maladaptively (denial, blame, control), adaptively (incremental improvement), or creatively (paradigm transformation). Most organizations are stuck in adaptive mode, which feels productive but never transforms the fundamental challenge. Chris shows leaders how to diagnose their organization’s response pattern and engineer the shift from adaptive to creative — where breakthrough innovation happens.

After building three medical device companies, serving as PwC’s Global Healthcare Innovation Leader, and now leading strategy at a digital health company, Chris has seen why most digital health solutions fail — and it’s not the technology. The blind spot is the business model: most companies build tools for patients when they should be building engagement systems for the organizations that pay. This talk maps the economics of digital health success and shows why the winners look more like operating systems than apps.

Most strategic plans cover three or four dimensions and miss the rest. The result: brilliant product strategies with no go-to-market plan, or compelling market positions with unsustainable economics. The 11 Ps & Qs provides the most comprehensive strategic assessment framework in healthcare — covering Purpose, Point of View, Proposition, Position, Product, Process & Plan, People & Partners, Possibilities, Promotion, Profit, and Proof. Interactive workshop format available.

Based on Chris’s doctoral research at George Washington University and the forthcoming TTF Trilogy, this talk reveals why America’s apparent dysfunction — federalism, geographic mobility, and free speech — actually creates the world’s most productive innovation engine. Chris applies the Tension Transformation Framework to healthcare policy and shows why decentralized experimentation outperforms centralized planning every time. A talk that reframes how your audience thinks about disruption, competition, and national advantage.